Connecting Web3 Data to HubSpot with Gigantik

One customer with a known wallet id is worth two in the CRM. Web3 data, or data that can be collected by scanning blockchain transactions, is a powerful way for marketers to target and personalize offers to customers. Due to the deprecation of third-party cookies, brands are searching for new ways to connect with and market to their target customers. The ability to understand your consumers’ behaviors by tracking their actions across a public blockchain stands out as one possible solution to this marketing problem. For example, knowing how many NFTs someone has collected from your brand, could be a clear indicator of a loyal customer. Looking at the contents of that customer’s blockchain wallet to discover what other brand NFTs they’re interested in may help you build a more complete customer profile of them.

Here’s where Gigantik’s integration with HubSpot comes in handy for HubSpot users. We know marketers spend an enormous amount of time creating customer segments and utilizing data across many touchpoints, from websites to mobile applications. By utilizing HubSpot’s Private Apps, you can create a secure and simple access token to integrate your Gigantik marketplace to the HubSpot CRM.

‍

‍

Then all you need to do is set up some custom properties to sync Web3 data to known customer emails (or contacts) in HubSpot. Here’s a few custom properties to get you started.

wallet_address
total_nft_purchases ($ amount)
Total_nft_owned
Total_nft_collector_score

‍

Take a look at how this works below:

‍

Overtime as marketers become more comfortable analyzing public blockchain data and begin to craft inteligible narratives about their customers with it, we will see more hyper-personalized product offerings and experiences coming from brands. The sky's the limit with the HubSpot integration, so start enhancing your CRM data with Web3 data today.

Visit our documentation page or reach out to support@gigantik.io for more information.

‍

Brandon Rowlett is a Product Marketing Manager at Gigantik.Through technology solutions and strategic consulting, Gigantik helps brands create meaningful web3 engagements that deliver shared value between them and their customers.